Press Release

Hit, hic, hurray?

20 March 2012

Dil Se Di Dua...Saubhagyavati Bhava? 

Fist fights, alcohol bingeing scenes and cuss words seem to have found their way in prime time soaps too! You thought it only happened on the big screen. Fist fights, cuss words, alcoholic binges. Violence in different forms, ranging from physical fights, verbal abuses to alcohol consumption scenes, are now common on most daily soaps.Mann Kee Awaaz Pratigya,Chhoti Bahu,Amrit Manthan,Hawan,Bade Achche Lagte Hain,Saas Bina Sasuraland other shows are now showing their protagonists

openly nursing a drink, without the channels even carrying the mandatory disclaimer ticker. While reality shows Steal Ur Girlfriend, Zindagi Ki Haqeeqat Se Aamna Samna, Bigg Boss, Roadies, Axe Your Ex, Splitsvilla,SurvivorIndia and Truth, Love, Cash thrive on cuss words and physical fights, even soaps like Dil Se Di Dua...Saubhagyavati Bhava?, Sajda...Tere Pyaar Mein, have their share of violence. Are physical fights really important in a TV show? Does it fit in with the content, or is it only a means to capture audience attention? Drama and conflicts are theessenceof all TV shows, believe producers. If violence shown in mythological shows is accepted, then why not in daily soaps, they question.Prem Kamath, Executive Vice President & GM of a youth channel says, "There was a time when physical fights did attract eyeballs, but that's not true anymore. Shows which rely only on physical fights are doing very badly." The I&B Ministry has a set of guidelines about how much violence is permissible on TV, and also a disclaimer ticker when scenes depicting smoking/alcohol consumption are aired. How do channels strike a balance? "We never show content that is offensive. Content needs to be interpreted in the right way," says Kamath. With channels rooting for the TRPs ke liye kuchh bhi karega formula, to expect the viewer to learn to be discerning is a pretty tall order!

Source: Times of India

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