Press Release

How Aamir's show scores over Oprah's

20 May 2012

Three weeks into his show,Aamir Khansurely seems to have a cult following. While his show may not be as 'massy' as Amitabh Bachchan's Kaun Banega Crorepati or Salman Khan's Dus Ka Dum, his clever way appealing to both the hearts and the minds has helped him appeal to the viewers.While the trade pundits have already slammed the show for not gathering enough TRPs as compared to the other celeb shows, the show still has managed to trend online and has become a talking point.The obvious comparisons on the first week was that of Aamir Khan'sSatyamev Jayatebeing similar to theOprah Winfrey Show, which also spoke about people, social issues and had icon the show. But, with three weeks into the show, Aamir's way of tackling issues seems to be a better tool than Oprah's.Here are a few reasons why:While Oprah's sensitive issue-tackling worked, it mainly enjoyed viewership of homemakers and women. Aamir, on the other hand, has generated interest within most sections of the society.While Oprah's show discussed victims and their trials, Aamir's show is trying to be a catalyst. With the final segment allowing viewers to send an SMS to bring about reforms brings in an interactive element with the victim.Celebrities are not a focus on Aamir's show. Maybe, the fact that the actor himself is a big brand has worked, but the show doesn't require celebrity endorsements. Oprah's show had celebrity guests talking about their personal lives, making it border on the lines of a chat show.

Source: Time of India?

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Media statement from Star India Private Limited and Novi Digital Entertainment Pvt Ltd

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