Press Release

ICC World Cup 2015: Over 100 mn Indians tuned in on the opening day

23 February 2015

On social media, the opening day (February 14, Saturday) witnessed 1, 31,000 conversations from 80,000 unique authors, delivering 1 billion impressions (in India) for the two matches.

ICC Cricket World Cup 2015, launched on February 14, opened on a high with 101 million Indian viewers (TAM data CS4+ extrapolated to the universe using a standard conversion factor; data provided by Star Sports) tuning in on the first day of the tournament.
The inaugural day saw the New-Zealand vs South-Africa and England vs Australia matches in the opening stages for the cup.
According to Star Sports, the ICC Cricket World Cup 2015 broadcast, bolstered by new look graphics and multi-lingual feed, cut across demographic boundaries and captured the imagination of a diverse fan-base. 67 per cent of the viewership for the opening day's game, Australia vs England, came from Hindi + vernacular feeds, with English fetching 33 per cent. This reflects a shift as compared to the prior edition of the World Cup where English dominated with a 55 per cent share.
The tournament was aired in six languages on Star Sports Network channels. The network had also launched a Hindi HD channel for sports on which the matches were aired.
The World Cup buzz renewed the Australia - England rivalry as viewers lined up in big numbers to watch the co-hosts take on their arch rivals, irrespective of the different time zones. The 9 AM game on Saturday delivered 2.5X of the ratings of the recently concluded tri-series, and over ten times the viewership of any other Australia-England game, including day and night matches, in the last one year, the network shared.
The World Cup buzz also dominated social trends online, with fans extremely vocal in their enthusiasm. The opening day witnessed 1, 31,000 conversations from 80,000 unique authors, delivering 1 billion impressions (in India) for the two matches.
Related Articles:
Show me everything from anytime

34 Top brands sign up for Vivo IPL 2018 on Star

The Co presenting sponsors are Vivo, Coca Cola and Jio

The associate sponsors are Polycab, Parle Products, AMFI, Make Amy Trip, Vimal Pan Masala and Asian Paints, Dream 11.

Future Group comes on board Star India as the 8th associate sponsor of Vivo-IPL 2018

Future Group, one of India’s largest retail brands, has come on board as an associate sponsor with Star India for the upcoming Vivo-IPL 2018

India set to roar in unison with the launch of VIVO IPL 11 #BestVsBest Anthem

Nothing unites India like Cricket does! With VIVO Indian Premier League (IPL) 2018 all set to begin this April, in a first, BCCI & Star India have collaborated to co-create the campaign this year.

Chandrashekar Tiwari se Chandrashekar Azad tak

A celebration of fearlessness

Star Bharat announces the launch of Chandrashekar 

1 2 3
Imagine more
Id: 6233