Press Release

ICC World Cup starts 2015 stint with 101 mn viewers

20 February 2015

The bulk of the opening day viewership came from the Aus-Eng match.

The first two matches of the ICC Cricket World Cup 2015, being telecast on eight channels across the STAR India network, recorded 101 million Indian viewers (extrapolatingTAM data, CS4+). The two matches, held on February 14, were played between New Zealand and Sri Lanka , and England and Australia. A total of 67 per cent of the viewership for the two matches was accounted for by Hindi and vernacular feeds, a shift from the previous edition of the World Cup, when English feed had a share of 55 per cent (for the entire tournament).
The bulk of the viewership was accounted for by the Australia-England match, telecast in six languages from 9.00 am on that day. The match saw 2.5 times the viewership of the recently concluded tri-series (in which India, Australia and England participated) and about 10 times the viewership of any other Australia-England game in the past year. With about four million households having access to high-definition (HD), STAR Sports aired the games across four HD channels, including the recently launched STAR Sports HD3, India’s first all-Hindi HD channel for sports. World Cup buzz also dominated social trends online. The opening day recorded 131,000 conversations on the event by 80,000 unique authors, delivering a billion impressions (in India).
Source: Business-standard.com
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