Press Release

ICC World Cup starts 2015 stint with 101 mn viewers

20 February 2015

The bulk of the opening day viewership came from the Aus-Eng match.

The first two matches of the ICC Cricket World Cup 2015, being telecast on eight channels across the STAR India network, recorded 101 million Indian viewers (extrapolatingTAM data, CS4+). The two matches, held on February 14, were played between New Zealand and Sri Lanka , and England and Australia. A total of 67 per cent of the viewership for the two matches was accounted for by Hindi and vernacular feeds, a shift from the previous edition of the World Cup, when English feed had a share of 55 per cent (for the entire tournament).
The bulk of the viewership was accounted for by the Australia-England match, telecast in six languages from 9.00 am on that day. The match saw 2.5 times the viewership of the recently concluded tri-series (in which India, Australia and England participated) and about 10 times the viewership of any other Australia-England game in the past year. With about four million households having access to high-definition (HD), STAR Sports aired the games across four HD channels, including the recently launched STAR Sports HD3, India’s first all-Hindi HD channel for sports. World Cup buzz also dominated social trends online. The opening day recorded 131,000 conversations on the event by 80,000 unique authors, delivering a billion impressions (in India).
Source: Business-standard.com
Print
Show me everything from anytime
Press Release

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Press Release

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Press Release

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

1
416 417 418
628
Imagine more
Id: 5735