Press Release

Indian Marketing Awards 2014 winners announced

15 December 2014

Indian Marketing Awards 2014 (IMA), exchange4media’s stellar marketing awards were announced on Friday at a gala evening celebrating the finest and trend-setting work in the marketing arena. The awards spanned 10 categories (Brand Activation; Brand Revitalisation; Business-to-Business Marketing; Cause Related Marketing; Consumer Insight; Digital Marketing, Social Media, Mobile Marketing; E-Commerce; Marketing Communication; Marketing on a Small Budget and New Brand, Product or Service Launch) and were decided by an eminent jury of 12 industry specialists.

The IMA jury was headed by Vinita Bali, former Managing Director, Britannia and the jury members include RanjanKapur, Country Manager – India at WPP; Prema Sagar, Principal & Founder at Genesis Burson-Marsteller; Thomas Puliyel, President at IMRB International, Mumbai; Vijay Subramaniam, Managing Director - India & South East Asia, Bacardi India; Kamal Bali, Managing Director, Volvo India; Dr. Amarnath Ananthanarayanan, Managing Director & CEO, Bharti AXA General Insurance; Amit Burman, Vice Chairman, Dabur; GeetuVerma, Executive Director - Foods & Refreshments, HUL; Harit Nagpal, CEO, Tatasky; Sangeeta Pendurkar, Managing Director, Kellogg and Saugata Gupta, Managing Director & CEO, Marico. IMA 2014 also honoured R C Bhargava, Chairman, Maruti Suzuki India Limited with Lifetime Achievement Award. Announcing the winning campaigns, Anurag Batra, Chairman & Editor-in-Chief, exchange4media Group, said, “Indian Marketing Awards is our biggest and most prestigious competition, aimed at advancing the marketing profession and identifying the emerging trends in marketing. The awards have been presented to organizations, individuals and teams who have achieved extraordinary success from innovative and effective marketing practices, having regard to the particular circumstances of different industries and diversity of marketing programs.”

Here is the list of Gold winners:
S.No.Company - CampaignCategory
1Tata Global Beverages Ltd- PO49: The Media Movement That Changed The Role Of Women In Indian ElectionsBrand Activation
2Dabur India Ltd- DaburHonitusBrand Revitalisation
3Infosys- Trends: 2014 In 90 SecondsBusiness-To-Business Marketing
4Star India Pvt Ltd - SatyamevJayate's Vote For Change CampaignCause Related Marketing
5Hindustan Unilever Ltd- KanKhajuraTesanConsumer Insight
6BJP- Election CampaignDigital Marketing, Social Media, Mobile Marketing
7Tata Value Homes- NHBDE-Commerce
8BJP- If Content Is King, Context Is Queen Then Distribution Is WazirMarketing Communications
993.5 Red FM- Pothole UtsavMarketing On A Small Budget
10Colgate Palmolive India Ltd- Sonam's Beauty SecretNew Brand, Product Or Service Launch
Show me everything from anytime

Fevi kwik’s‘Khushiyon ke chand pal’ and Swiggy’s‘No order to small’ win top honours at Star Re.Imagine Awards

~Captain Cool MS Dhoni felicitates the winners~

~11 additional campaigns across 9 brands receive special mentions~

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