Press Release

Intricate ad rates

26 March 2015

 World Cup matches have seen TV Ratings of 12-13 and the semi-final clash is expected to certainly be in the higher teens. “There has been a big upside to clients advertising in the cricket World Cup 2015,’’ said Vanita Keswani, COO, Madison Media Sigma. She said, “It is not very often that clients experience double-digit TV ratings.’’

According to media planners, the spot rates for some of less competitive matches involving India were about Rs.4.50 lakh for a 10-second slot. For the T20 world cup last year, the rates started at Rs.3.75 lakh, and shot up by 15-20 per cent as India entered the final.
For this World Cup, Star India has offered multiple formats (including high-definition TV) and even local-language feeds. The structure of ad rates is, therefore, quite intricate.
This tournament has seen a mix of the traditional big league advertisers such as Bharti Airtel and Maruti and the new emerging brands such as Quickr and YepMe.
Kartik Sharma, Managing Director, Maxus-South Asia, a part of India’s largest media buying company GroupM, said 9-10 large advertisers entered the fray in the quarter-final stage. “Advertisers take decisions in consultation with agencies for a full-year plan. Today, cricket is an almost year-long phenomenon with an average of 180-200 days of cricket per year. ’’
Advertising rates are a subject of negotiation between media buyers and the broadcaster. “The jump in rates would not affect those who have taken it as a package. Usually Star would have slots to in take last minute spots where premiums can really shot,” said another media planner.
Source: Thehindu.com 
Show me everything from anytime

Media Statement

Media statement from Star India Private Limited and Novi Digital Entertainment Pvt Ltd

Media Statement

“This confirms the compromise of episode 4 of Game of Thrones Season 7, earlier this afternoon. We take this breach very seriously and have immediately initiated forensic investigations at our and the technology partner’s end to swiftly determine the cause. This is a grave issue and we are taking appropriate legal remedial action.” said a Star India spokesperson.

ICC Women's World Cup 2017 Finale Sees Record Viewership on Hotstar

The final match recorded a peak concurrency of 1.9 million simultaneous viewers in its 48th over

1 2 3
418
Imagine more
Id: 6859