With the Hero Indian Super League (ISL) kicking off on 12 October, joint venture partners IMG Reliance and Star India are busy closing sponsorship and partnership deals.
With the Hero Indian Super League (ISL) kicking off on 12 October, joint venture partners IMG Reliance and Star India are busy closing sponsorship and partnership deals.
Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”