Press Release

ISL semifinal records 1.1 million online video views

19 December 2014

 The Hero Indian Super League's football semifinal between Chennaiyin FC and Kerala Blasters FC recorded the highest number of online video views (1.1 million) ever witnessed in India for any single sport. 

Currently in its first edition, the league has managed to create waves across the nation. It has recorded over 16 million online video views through the course of the tournament. Additionally, the official ISL online channel has registered 28.7 million visits. On social media too, the Hero ISL has struck a chord and recorded over 1.8 million conversations, 10 billion impressions and 275,000+ unique authors.
These numbers indicate that football has managed to create a huge fan following across India and is a step closer towards its ultimate goal of placing India on the global football map.
Source: Timesofindia.indiantimes.com
Related Article:
Show me everything from anytime

Top 10 TV honchos to look out for in 2014

Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

Imagine more
Id: 5987