Press Release

Kevin Vaz to now head Channel V too!

17 February 2015

It was in December 2014 when Indiantelevision.com broke the news of Star India EVP and Star Plus general manager Gaurav Banerjee getting an additional responsibility of its sister channel Life OK, after the position was left vacant when Life OK and Channel V head Ajit Thakur decided to move on to join Eros. Now in a recent development, the network has roped in Star India business head - English cluster Kevin Vaz to head its youth general entertainment channel, Channel V. As per industry sources, Vaz has already taken charge of his new role about 10 days ago. Channel V will be the tenth channel in Vaz's kitty. Vaz, who was Star India president ad sales became head (GM) of English channels (FX, Fox Crime, Star World, Star World HD, Star World Premiere HD, Star Movies, Star Movies Action) and Star Jalsha and Jalsha Movies in March 2013.

Source: Indiantelevision.com

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Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

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