Star Gold reiterates its promise of being the Home of Blockbuster Premieres with the World TV Premiere of KICK clocking a whopping 4,493 TVTs in Week 40 of 2014 (28 September – 4 October, 2014). With the record-breaking success of KICK on Indian television, Star Gold holds the record of airing the highest rated TV premiere of 2014.
After the successful TV premieres of blockbuster films like Singham, Bodyguard, Housefull 2, Son of Sardaar, Bol Bachchan, Dabangg 2, Bhaag Milkha Bhaag, Jai Ho and others; this is yet another achievement for Star Gold. The premiere of Kick helped Star Gold garner a total of 118,550 GVTs, leading the rating charts among Hindi movie channels in Week 40. The channel witnessed a growth of 35,602 GVTs in Week 40, in comparison to the previous week ratings.
Commenting on the success of Kick on Star Gold, Hemal Jhaveri, Executive Vice President, Star Gold, said, “Star Gold continues to be the favourite platform for the biggest and best of Bollywood blockbusters. Kick on Star Gold has proved to be the most successful TV premiere of 2014, and we would like to thank our audience for the overwhelming response and appreciation. We intend to offer our viewers even bigger blockbuster premieres in the future with the next being Singham Returns.”
KICK premiered on Star Gold on Sunday, 28 September 2014, 8 pm. The channel had rolled out a larger than life marketing campaign across 12 cities including television, print, outdoor, digital, radio and on ground mediums.
With the maximum number of Rs. 100 crore Bollywood films being premiered on the channel, high profile movie acquisitions for 2014 and TV rights deal between Star India and superstars Salman Khan and Ajay Devgn – Star Gold is definitely the Home of Blockbuster Premieres for all Hindi movie buffs.