Star World continues to dominate the English GEC category and the Star English Network (SW, FX and Fox Crime) has 48 per cent market share in the latest four weeks, according to press communication released by the network. Nine out of the top 10 shows of the current week belong to Star Network. Masterchef Australia Season 5 continues to be the No. 1 show followed by Fringe on FX, Koffee with Karan Season 4, X-Files and Two and A Half Men.
Talk show ‘Koffee with Karan’ has entered its 4th season, with the first episode featuring the evasive Salman Khan who is not a regular celebrity on any talk show. With three successful seasons already underway, the fourth season began with a bang as its launch week delivered 222 TVT and its original airing dominated with 78 per cent share of English GECs in the Sunday 9 PM slot. The show accumulated 619,000 viewers across its airings during the week of launch, the press statement said.
Koffee with Karan also delivered a big impact in the digital space and garnered huge popularity with the print and electronic media. On YouTube alone the launch episode with Salman Khan has delivered over 1.7 million views in a span of one week. On Twitter, the show conversations were at another level. Over 11 million plus accounts were reached as a pre-show launch build-up with over 75,000 tweets received delivering 80 million impressions thereby driving high-engaging conversation around the launch. The opening episode also saw Koffee with Karan trend on Twitter for almost 24 hours and trended in the No.1 position on Facebook.
Speaking on the staggering success of the fourth season, Kevin Vaz, General Manager – English Channels, Star India, said, “Koffee with Karan has taken the silver screen by storm with an impressive rating and the faithful viewership it continues to receive. We have always looked at airing the best quality content and entertainment, allowing Star World to surge ahead in the English GEC universe. Having seen the success in the week of launch, the future looks bright for Koffee with Karan.”
The show has already seen a number of high profile celebrities grace its sets this season including Salman Khan, and Kapoor cousins Ranbir and Kareena. Coming Sunday’s episode marks a first again as it will showcase the ever-elusive Aamir Khan with wife Kiran Rao taking the couch opposite celebrity director and host, Karan Johar.