Press Release

Life OK launches Baawre - A Journey of Love, Conflict and Passion

30 May 2014

~Premiering 2nd June, Baawre is a passionate love story starring Abhishek Rawat and Vinita Joshi~

Mumbai, 30th May 2014: He is a director and she is a singer. He wants to stay in his own city Lucknow and make it big while she wants to tread on the path paved by her father. Nikumbh (Abhishek Rawat) is a successful playwright, a purist who believes in his talent, while Yamini (Vinita Joshi) is a singer whose career has been moulded by her father Raghavendra. She is a part of the very world that Nikumbh despises so much. As fate would have it, Yamini ends up as the heroine in Nikumbh’s play and gets drawn to his talent and ideals, falls in love with him.

What happens when these two individuals with different dreams and ideologies cross each other’s path? What happens when conflict forms the premise of love in their lives? Life OK, India’s fastest growing Hindi General Entertainment Channel is all set to launch a love story of these two opposite characters in its new show Baawrechal jahan chalen mann ke paon re.

The new series also marks the television debut of the acclaimed and hugely popular Neelesh Misra. In the show, he will be seen as the ‘sutradhar’ who links and holds the story together. Baawre will give the viewer a never seen before experience of an innovative and creative style of storytelling on Television.

Commenting on the distinctiveness of the show and the association with Neelesh Misra, Ajit Thakur, General Manager, Life OK says, “Every show that we have launched, we have introduced our audiences to new and fresh concepts and formats by experimenting, innovating and reinventing the wheel at every step. With the launch of Baawre we are redefining the way a love story is told and presented to the viewers. At the centre of the narrative are not just the two protagonists, but for the first time, a ‘sutradhar’ that is essayed by popular storyteller Neelesh Misra. We are confident that with our unique approach to storytelling and extremely identifiable characters, we will be able to connect with the audiences strongly.”  

The show is produced by Sudhir Sharma (Sunshine Productions) in association with Neelesh Misra. Shot in the city of Nawabs – Lucknow, the show explores the multiple facets of the city that blend perfectly well with the storyline. With a strong line-up of much-admired and celebrated actors like Abhishek Rawat, Vinita Joshi, Akhlaque Khan and many more, the show promises to charm and capture the imagination of the audiences and make them an integral part of Nikumbh and Yamini’s journey every night on Life OK at 7pm and 10 pm, Monday to Friday from 2nd June. 

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Media statement from Star India Private Limited and Novi Digital Entertainment Pvt Ltd

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