Press Release

Life OK’s Shapath series ‘Super Cops V/s Super Villains’ on a high

4 September 2013

?Life OK’s Shapath series ‘Super Cops V/s Super Villains’ has recorded a new high in viewership. The supernatural series that airs on weekends has pushed past the competition with an upsurge in TVTs starting Week 31. Being the only fiction show on the weekend in the 9 PM primetime slot, the show is now proving to be tough competition to the other talent based reality shows in the same time slot.

The computer graphics heavy series that focuses on a new super villain every weekend has provided the extra push to Life OK to climb the success charts.

Commenting on the growth trajectory for Shapath, Pratik Seal, Marketing Head, Life OK, said, “We are extremely happy that the Shapath series of ‘Super Cops Vs Super Villains’ has been widely appreciated by our audiences and the current ratings are a measure of its success. The series has carved a niche for itself, especially considering the presence of Bollywood celebrities on competing shows. It is a good option for those who do not want to watch reality based shows.”

Moving on from its first season names ‘Hum ne li hai Shapath’, a crime investigation series, to ‘Shapath Super cops vs Super villains’, a supernatural series, the show has received wider acceptance since the revamp. The fiction series has made a distinctive mark for itself amongst the competitive star-studded reality shows. The weekend series airs every Saturday and Sunday at 9 PM.

Source: Bestmediainfo.com

Show me everything from anytime

Starsports.com: YouTube of sports in India?

Star India digital head Ajit Mohan puts it well when he says: “The philosophy of the design and the service itself was to make video the hero; we believe we have become the YouTube of sports.”

STAR WORLD TO AIR VALENTINE SPECIAL ‘MELISSA & JOEY’ MARATHON

For viewers looking forward to 14TH February, Star World brings to you the ultimate Valentine's Day treat.

Mad in India: STAR's answer to Comedy Nights

Ashish Golwalkar, programming head, non-fiction, Star Plus, says, "If the content is strong, people really don't care about anything else as long as you are making them laugh. People keep drawing comparisons and we are aware of it. But, if you look at 'Mad in India' closely, it is a very different show. It will talk about day-to-day problems that we face but will have a funny take on all of them. It's not a satire, not a political comment, not a show taking digs on people, it's a show for, by an

Imagine more
Id: 6714