Press Release

Life OK teams up with Ekta Kapoor’s Balaji Telefilms to launch biggest fiction show ‘Ajeeb Daastaan Hain Ye’

26 September 2014

-Sonali Bendre makes her fiction debut with the show opposite Apurva Agnihotri-

Mumbai, September 26, 2014: This festive season, Life OK in association with Ekta Kapoor’s Balaji Telefilms gears up for the launch of the biggest fiction show, Ajeeb Daastaan Hain Ye. The show highlights the journey of a tenacious woman Shobha (Sonali Bendre) who fights against all odds for her family and their well-being. Ajeeb Daastaan Hain Ye marks the debut of Sonali Bendre in fiction television series and will premiere on October 7, 9.30 pm.

The story is about Shobha, who was happy and content in her own little world until she was left devastated after her politician husband Samarth (Harsh Chhaya) was put behind the bars for breach of information. Overnight, she was left holding the reigns of her family in the aftermath of her husband’s conducts. While trying to collect all pieces and settle, Shobha ends up meeting Vikram (Apurva Agnihotri), a coffee shop owner who hires her as his assistant. Apart from dealing with difficulties of life at home, she also faces her galling boss at work.

Excited about the latest venture Ajit Thakur, EVP & GM, Life OK, says, “We at Life OK have offered bold and innovative content to our viewers. With the launch of Ajeeb Daastaan Hain Ye, we intend to raise the bar even higher. This show will be one of our biggest launches since it brings together three powerful forces, Ekta, Sonali and the story of an extremely strong female protagonist. We are confident the viewers will enjoy the show as much as we enjoyed making it. The show is definitely something you should watch for its extremely well defined characters and a compelling story. It's a journey of a woman from being a content homemaker to displaying the courage to step out and gain financial independence in order to secure the lives of her loved ones, her children.

Speaking about her new project, Ekta Kapoor from Balaji Telefilms says, “Relatable characters and diverse concepts are two key ingredients of all my shows. Ajeeb Daataan Hain Ye captures the story of Shobha who becomes a ‘hero’ for her family after she surmounts harsh realities of life. I am looking forward to my association with Life OK to bring forth this grand venture through an interesting storyline”

An elated Sonali Bendre, whose debut is the talk of the town says, “Initially I was a little sceptical about taking up a fiction show until Ekta narrated Shobha’s character to me and I agreed instantly. The strength of the character and how she faces her life head on is what appealed to me .The fact that instead of being treated like a doormat she picks up her life and decides to have a fresh start is what resonated with me. I Hope the audience accepts me in the new role and supports me in this endeavour.”

Ajeeb Daastaan Hain Ye also touches upon the secluded issue of infidelity. It highlights the tryst of a woman who is estranged by her husband and is made to break out of her inhibitions in quest of finding happiness for her loved ones.

The show will be aired from October 7 onwards, Monday to Friday, 9.30 pm only on Life OK.  

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