Press Release

Life OK to expose ‘the reality behind the reality shows’ in Aasman se Aagey

18 April 2012

From (L) to (R) - Ajit Thakur, General Manager, Life OK, Anuj Alankar, Abhijeet Sawant & Rakhi Sawant

Life OK launched its new show, Aasman se Aagey with some of the biggest names of reality television in India battling it out in an enthralling discussion on the reality behind reality shows.

The afternoon soiree began with an electrifying dance performance by the protagonist of the show, Meenakshi, followed by a riveting discussion. With a panel consisting of the extremely candid Rakhi Sawant, the demure Abhijeet Sawant, and the cast of the show – Apoorva Agnihotri aka producer DC, and Manini De as judge …, and Rajesh Khera dressed in his show character ‘the saree clad judge Sanam, the discussion was as stimulating as it could get. Adding the ‘serious’ quotient to the otherwise lively discussion were media person Anuj Alankar, and General Manager, Life OK, Ajit Thakur.

With Rakhi Sawant in her bindass avatar and at her talkative best, the discussions revolved around whether reality shows exploit the hunger to be recognized, for that ‘one chance’?  Do expecting talent based on aggression or strength based on the ability to create drama? Are producers looking for ‘talent’ or participants to raise their TRPs? Do participants need to “hone” negative qualities and thrive on a fairy tale-like reality gripped by peer pressure in the pursuit of “fame” and “money”? Is talent always enough to win these competitions? Do family equations change after a child brings in the prize money?

Cast of "Aasman se Aagey' with Abhijeet Sawant and Rakhi Sawant

Premiering on 23rd April at 10.30 pm, ‘Aasman se Aagey’will lift the veil of glamour of talent shows to reveal the cut throat competition in the reality TV world, the pressure and the hastened mental metamorphosis of contestants from toddlers to adolescents to adults.

This first of its kind show, Aasmaan Se Aagey brings forth the reality of reality show through the journey of a young girl, Meenaxi, a talented dancer who dreams big and reaches for the stars. Just like thousands who flock to Mumbai, the city of dreams, Meenaxi participates in a reality show harboring hopes in her heart and dreams in her eyes.

Does she make it? What happens to her if she does? Does all the success and fame strips Meenaxi of her innocence as she continues to be taken in by the all-consuming world of fame and glamour?

“Aasmaan Se Aagey gives you a front row seat to the behind-the-curtains world of talent shows to see and determine for yourselves what’s important in life, fame or dignity?” saysAjit Thakur, General Manager, Life OK. “Nothing could’ve come closer to conveying our philosophy than this show. It’ll for sure leave you contemplating about the good things that surround in life without our having to look for it: for example our family.”

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