Press Release

Madhuri Dixit to help build Uttarakhand

8 August 2013

Moved by stories of grief-struck children who lost their parents and all supporting life-lines due to the catastrophe in Uttarakhand, superstarMadhuri Dixit has been consistently trying to do her bit to help build the lives of the flood-ravaged victims.

The actress will be lending her support to Star India's initiative Saath Hai Hum Uttarakhand, a seven-hour marathon fund-raiser on August 15, aimed at providing a ray of hope to the children of Uttarakhand. Using her strength and fan-following, Madhuri will directly reach out to her followers urging them to take a step towards helping Uttarakhand's children.

Besides Madhuri Dixit, other supporting the initiative include Indian cinema's icons Amitabh Bachchan, Lata Mangeshkar, Ajay Devgn,Kajol, Anil Kapoor, AR Rahman, Boman Irani, Shankar-Ehsaan-Loy, Pritam, Prasoon Joshi, Mukesh Bhatt, Ayushmann Khurana and celebrities from top television shows of the Star network such as Diya Aur Baati Hum, Pyaar Ka Dard Hai Meetha Meetha Pyaara Pyaara,Saraswatichandra, Savdhaan India, Devon Ke Dev Mahadev andIndia's Dancing Superstars among others.

Star India's fund-raiser will be a seven-hour marathon event on the occasion of Independence Day. This will be the first such effort by the entertainment industry to alleviate the sufferings of people impacted by the floods. The event will be aired on all key channels of Star India network including flagship Star Plus, Life OK, Star Utsav, Star Pravah and Channel V.

Source: Timesofindia.indiatimes.com  

Show me everything from anytime

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Imagine more
Id: 6959