?The only reality TV show on photography is back! Nat Geo’s ‘Covershot’ franchise returns with its second season in a brand new avatar to unlock ‘Mission North-East’. And to get the season off to a grand start, National Geographic Channel has organized a photo exhibition of the masterpieces clicked by last year’s contestants.
Targeting leading agencies, such as Group M, Madison, ZO, Starcom, Lodestar and Mediacom, across Delhi and Mumbai, from 27th January to 4th February for the photo exhibition, Nat Geo aims to create a buzz and conversation-starters around the very coveted, aspirational field of photography and their hugely successful ‘Covershot’ property in its latest season. While the exhibition in itself is a treat for the layman and photography enthusiasts alike, what comes across most poignantly yet again is the fact that the show served as a brilliant platform for amateurs to showcase their talent. And in addition to the more obvious attractions, at a time when National Geographic Channel is primed to launch one of its biggest properties for the year, the photo exhibition stands out as a pertinent, yet engaging go-between to reach out to multiple stakeholders, including their key partners.
Commenting on the importance of engagement through varied approaches, Ms. Debarpita Banerjee, VP, Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”
10 exciting episodes, 10 illustrious contestants, 1 cut-throat competition – ‘Nat Geo Covershot: Mission North-East’ will take you on the exquisite north-eastern trail this season, with host Shibani Dandekar and judges Rajiv Laxman and Lana Šlezic – launching early April.