Press Release

News Corp’s STAR TV Inks Four Channel Deal with Time Warner Cable for Indian Network Carriage

13 June 2012

#1 South Asian television channel,Star IndiaPlus, in India & UK is launching on select Time Warner Cable systems.
Centennial, CO/New York, NY (PRWEB) June 13, 2012
International Media Distribution andSTAR TV, a wholly owned subsidiary ofNews Corporationand Asia’s leading media and entertainment company, announced the signing of a deal for carriage of STAR India PLUS, STAR India GOLD, Life OK, and ABP NEWS with Time Warner Cable.
STAR India PLUS, officially the #1 Asian television channel in India and the UK*, will soon be available to Time Warner Cable customers in select markets. STAR India PLUS is a 24/7 premium network in Hindi with English subtitles.
As India’s general entertainment leader for over a decade,STAR India PLUSregularly features many of the top programs in the country week in and week out. Prime time programs on STAR India PLUS include household-name soap operas as well as some of the nation’s favorite reality and game shows. The biggest phenomenon to come to STAR India PLUS isAamir Khan’s Satyamev Jayate, which debuted on May 6th. The viewership this show has increased substantially over three episodes, and is estimated to be a record-breaking 33 core people.
Current programming highlights onStar India Plusinclude:
  •     Diya Aur BaatiHum, Monday – Friday at 9:00pm ET
  •     Ek Hazaaron Mein Meri Behna Hain, Monday – Friday at 8:30pm ET
  •     Iss Pyaar Ko Kya Naam Doon, Monday – Friday at 8:00pm ET
  •     Saath Nibhaana Saathiya, Monday – Friday at 7:00pm ET
“This collaboration between our two major companies,STAR TVand Time Warner Cable, will offer an increased distribution to reach and entertain more viewers,” saidRajan Singh, Executive Vice President ofInternational Businessfor STAR TV. “Our existing viewers already appreciate STAR TV's wholesome entertainment for the entire family. This beneficial partnership will complement and enhance the array of channels being offered on Time Warner Cable to a new group of viewers.”
STAR India PLUSis the jewel in the crown of the STAR Network and is rated No. 1 in the official Hindi TV ratings in India. It has an enthralling mix of wholesome family entertainment shows that television has to offer, including: Family dramas, mythological epics, and ground breaking reality shows. The channel is distributed to over 43 million homes across the globe.

Source: Chron.com

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