Press Release

Sach Ka Saamna is back

11 March 2012

Despite its second season opening to poor ratings, TV show Sach Ka Saamna will return for a third innings on March 18, this time in the late night slot. Hosted by actor Rajeev Khandelwal, the producers of the desi version of American game show The Moment Of Truth aim to bring back some of the edgy material that made the first season a hit with the audience.Season three, which will air on the channel Life OK, will comprise 36 episodes, featuring celebrity participants Yuvraaj Parashar, Nigaar Khan and Ali Merchant among others.Producer Siddhartha Basu clarifies reports that the new series is a compilation of leftover episodes from season two, saying, “That season was titled Bhrashtachar Ke Khilaf Awaaz because the episodes dealt with exposing corruption, which mirrored the mood of the people at that time.” He adds that the upcoming series will return to its original format, saying, “It will explore the personal and psychological space of the contestants.”The third season deals with extramarital affairs, illegitimate children and staged weddings. Ask Ajit Thakur, general manager, Life OK, whether they’re focusing on sex as a theme this time around, and he says, “We are returning to our original format, where the contestant courageously reveals details of his life. The show is about honesty, and how it pays — contestants can repair their mistakes and make a new start.”He insists that even their celebrity guests are selected after a screening process, adding, “The show is not about celebrities, but about individuals. Even our famous participants go through the same rigours as the others.”Basu reiterates that the on-screen drama is not scripted, saying, “The show will be about real people revealing their issues. Nothing has been scripted, which many so-called reality shows tend to do. It is very important for us to be authentic.”

Source: Hindustan Times

Show me everything from anytime

Nat Geo kick starts the second season of ‘Covershot’

Debarpita Banerjee, Head - Marketing, National Geographic and FOX International Channels, said, “When the show itself is such a visual treat, the best way to announce the launch would but naturally be through its visuals. A walk down the exhibition aisle would demonstrate the length and breadth of talent showcased on Covershot.”

Times Internet, Star India Partner To Distribute IPL On Digital in India

Sanjay Gupta, Chief Operating Officer of Star India, "At a time when more and more fans are following sports across multiple screens, our aim is to deliver an experience for them that is even better than what is on television. This partnership signals our continuing efforts to transform sports and the digital experience.''

Star India partners Times Internet for IPL digital rights

Uday Shankar, chief executive of STAR India said, “We already have rights of many key cricket tournaments for this platform. The one thing missing was IPL, the third largest cricket property in the world.”

Imagine more
Id: 6604