Mumbai, 30th May 2012:Satyamev Jayate has demonstrated a growth trend in its fourth week post launch. The show has delivered a historic reach of 37.4 crore people over the first 4 episodes aired in India. Cumulative Reach has doubled vs the launch week at 19 crore to the end of 4 week levels at 37.4 crores. The ratings have grown vs. the past week. As per the TAM data for week 22, Satyamev Jayate ratings grew to 4.8 TVR in HSM markets (All 4+, HSM) and a national TVR of 4.1 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).
The combined viewership over the first 4 weeks crossed 11 crores as per the TAM universe (Original + repeat airings). This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 37.4 crore Indians since its launch - that is 1 in every 3 Indians have watched Satyamev Jayate.
“Satyamev Jayate is generating historic impact. The show itself is one of the very few individual events (media or otherwise) to trend on Twitter every weekend with such high levels of conversation both in India and globally. The show has reached over 50 crore impressions in the online space. Satyamev Jayate crossed a million fans on Facebook, 4 weeks into launch making it the fastest online fan community build up for a show on Indian Television. But perhaps most heartening of all is that every day we hear stories of change inspired by the show - be it a doctor banning sex selection abortions from his own clinic to 64 clinics losing their license, a child breaking his silence on the subject of sexual abuseto the setup of a fast track court. This is the narrative of change and the real impact of the show” says Sanjay Gupta, COO Star India.
About STAR India
Star India is one of India’s largest media and entertainment companies operating nearly 40 channels in 8 languages, including its flagship Star Plus. The Star network enjoys market leadership in key geographies, demographics, and time slots, and today reaches more than 400 million viewers in India and across the globe every week.
Its channel portfolio includes India’s No. 1 entertainment channel Star Plus, its leading movie channel Star Gold, Channel [V], Star Jalsha, Star Pravah, Star World, Star Movies, Star Utsav, Life OK and Movies OK. Star also has a presence in regional broadcasting through a bouquet of joint venture channels in Asianetand Star Vijay, and in sports through a joint venture with ESPN.
In the two decades since its inauguration, the Star network has consistently set the benchmark for the industry through innovative programming and investments in leading technologies.
Star India is a fully owned subsidiary of News Corporation.
For further information please contact:-
Assistant Vice President, STAR India Pvt. Ltd.
Luna Biswas / Nikita Crasta
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