Satyamev Jayate reaches out to 40 crore Indians in all India TV!

13 June 2012

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Satyamev Jayate has continued to grow in Reach into its 5th week of launch. The show has delivered historic reach of 40 crore people over the first 5 episodes aired in India. As per the TAM data for week 23, Satyamev Jayate delivered 4.7 TVR in HSM markets (All 4+, HSM) and a national TVR of 3.9 (All 4+, All India). These are simulcast ratings of the original episode aired on Sunday morning 11 am across 9 channels (Star Plus, Star Pravah, Star Jalsha, Star World, Star Utsav, Star Vijay, Asianet, ETV Telegu and Doordarshan).

The combined viewership over the first 5 weeks reached 11.8 crores as per the TAM universe (Original + repeat airings). This when extrapolated to All India Universe, as per industry conversions, means that the show has reached out to 40 crore Indians since its launch.

Satyamev Jayate has galvanized Sunday morning viewership on TV. The show has created a community viewing habit, where people are not only watching the show across the country and outside India, but are also simultaneously talking about it in the online space. Every week since its launch, the show has dominated the Twitter trends not only in India but also Worldwide. The conversations begin even before the telecast of the show at 11 am and continue through the week.

Says Sanjay Gupta, COO Star India “We are overwhelmed by the reach and impact of the show. It’s great to see that people from all over the country and world are joining the conversation and discussing how the show has personally affected them. What is even more heartening is that conversation moves beyond the show to the issue on hand and the need for change. What we are witnessing is truly historic”.

The growth story in social media also continues with more than 60 crore impressions. The “Support Satyamev Jayate” badge on facebook is the No. 1 most downloaded badge in Facebook in India. The show’s website continues to receive overwhelming support with messages of encouragement and stories of change.

Source: Ad Gully

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