Press Release

Secret Keepers of #StarMoviesSecretScreening witnessed an Oscar phenomenon

28 January 2015

Latest Edition of the Star Movies Secret Screening showcased one of the highest nominated movies at the Oscars this year – Birdman

Mumbai, January 28, 2015: The greatest stories are nothing but the victory of a few brave men and women who defy the odds and follow one rule – that there are no rules.

It is nothing but the love and passion of fellow movie lovers that’s made #StarMoviesSecretScreening a cult group and a destination for everyone who wants to keep the magic of this underground movie movement alive. No wonder then that, Star Movies rewarded the faith put in by their Secret Keepers in its 4th edition with the showcase of the Oscar nominated dark comedy ‘Birdman’, co-written, produced anddirected by Alejandro González Iñárritu.

Birdman a critically acclaimed movie has received nine nominations at the 87th Academy Awards, including Best Picture, Sound Editing, Sound Mixing, Original Screenplay, Cinematography, Best Director.

Starring best actor contender Michael Keaton as Riggan Thompson, Emma Stone and Ed Norton; both nominated for best supporting actor – the movie is rollercoaster ride where a juggernaut story and brilliant performances leave you dazed and wanting for more.

The Secret Keepers of #StarMoviesSecretScreening witnessed this Oscar favorite more than a week before its India release. That’s not all; the Secret Keepers walked in to the PVR theatre to a slow but pronounced Jazz drumming. Most of them had a curious question – “What’s a Jazz drummer got to do with #StarMoviesSecretScreening?”

When they walked out in the interval to the beats, they made the instant connection as Jazz drumming has been used throughout the film as segue for the lead character. The smiles of realization were hard to miss. The excitement and joy of Star Movies Secret Keepers was evident as #StarMoviesSecretScreening garnered over 46 million impressions and had a reach of over 1 million.

The Secret Keepers of Star Movies Secret Screening are going to be the flag bearers of this property and the Star Movies team is excited to empower their secret keepers with the reigns of #StarMoviesSecretScreening. After all, it’s still their best kept secret.

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~11 additional campaigns across 9 brands receive special mentions~

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