Press Release

Seven Indian channels added to StarHub TV in Singapore

21 October 2013

Festive season is the time when channels make the best use of the opportunity served to them. This time, it’s also happening overseas as StarHub TV, Singapore’s only cable operator service has decided to give its viewers a treat of seven new Indian channels to view, increasing its lineup of channels from the country to nine.

The channels that are now a part of the bouquet include: Life Ok, NDTV 24 X 7, NDTV Good Times, Verna, Zee Tamizh, Zee Khana Khazana and Zee TV HD. While the channels became a part of StarHub from 18 October, subscribers can get a free preview till 4 November.

StarHub TV also has a facility called ‘Anywhere TV’ that allows subscribers to view TV on their personal devices through a subscription plan. Except for Life OK, remaining six new channels along with three others Vannithirai, Zee Cinema and Zee TV can be viewed through ‘Anywhere TV’.

“India is a colourful country with a rich cultural tapestry,” said StarHub TV head of media business unit Lee Soo Hui. “The diversity of content across these seven new channels will ensure that our customers are now spoilt for choice when it comes to Indian programmes,” she added.

As part of Diwali celebrations, the existing channels will also be available for free from 1 to 4 November. These include Colors, Asianet, Channel V India, Sony, Star Gold, Sony Max, Star Plus, Star Vijay, Sun Music, Sun TV and Zee News apart from the nine that will be available on ‘Anywhere TV.’

A ‘Manoranjan’ pack gives eight entertainment channels including Life Ok and Zee TV at $25.90 per month while the NDTV pack comes at $6.24 per month. Verna and Zee Tamizh are available at a la carte price of $8.56 and $6.42 respectively per month.

Source: Indiantelevision.com 

Show me everything from anytime

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Imagine more
Id: 6448