Press Release

Sonali Bendre makes Fiction Debut on Life OK

29 September 2014

The show, titled 'Ajeeb Daastaan Hain Ye' is from Ekta Kapoor's Balaji Telefilms. Premiering on October 7, it will air Monday to Friday at 9.30 pm.

Life OK and Ekta Kapoor's Balaji Telefilms have teamed up for a fiction show christened 'Ajeeb Daastaan Hain Ye'. The show highlights the journey of a tenacious woman Shobha (played by Sonali Bendre) who fights against all odds for her family and their well-being. 

The show marks Sonali Bendre's fiction debut on television. The actress, in the past, has judged shows like 'Indian Idol' (Sony Entertainment Television), 'India's Got Talent' (Colors) and 'India's Best Dramebaaz' (Zee TV). The show will premiere on October 7 at 9.30 pm.

Recently, Life OK also got actor Bhagyashree to play a fictional character on a show. Ajit Thakur, EVP and GM, Life OK says, "We have offered bold and innovative content to our viewers. With the launch of Ajeeb Daastaan Hain Ye, we intend to raise the bar even higher. We are confident the viewers will enjoy the show as much as we enjoyed making it."
Adds Kapoor, "Relatable characters and diverse concepts are two key ingredients of all my shows. Ajeeb Daataan Hain Ye captures the story of Shobha who becomes a 'hero' for her family after she surmounts harsh realities of life. I am looking forward to my association with Life OK to bring forth this grand venture through an interesting storyline"
The plot
The story is about Shobha, who was happy and content in her own little world until she was left devastated after her politician husband Samarth (Harsh Chhaya) was put behind the bars for breach of information. While trying to put her life together and settle down, Shobha ends up meeting Vikram (Apurva Agnihotri), a coffee shop owner who hires her as his assistant. Apart from dealing with difficulties of life at home, she also has troubles at work.
Ajeeb Daastaan Hain Ye also touches upon the issue of infidelity. It highlights the tryst of a woman who is estranged from her husband and is made to break out of her inhibitions in the quest of finding happiness for her loved ones.
Source: Afaqs.com
Related Article:
Print
Show me everything from anytime
Press Release

Star India CEO, Uday Shankar to address gathering at Pitch Madison Media Advertising Outlook 2014 in Mumbai

Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.

Press Release

Life OK rides on Screen Awards’ success

Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”

Press Release

STAR Plus Veera campaign encourages first time voters to make a difference

Nikhil Madhok, Head Marketing & Content Strategy, Star Plus said, "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting.

1
418 419 420
627
Imagine more
Id: 5773