Sony gets stronger at No.2; Star Plus stable; Colors & Zee TV grow
Top Hindi GECs put up a good show in Week 36 of TAM 2011 post the Anna Hazare movement.
Hindi general entertainment channels (GECs) have made a good comeback post the Anna Hazare movement with the top 4 channels registering growth in Week 36 of TAM 2011. While GEC leader Star Plus remained stable this week, the dream run of ‘KBC’ continued to strengthen Sony Entertainment Television (SET) channel at the No.2 position. Surprisingly, Sony has got a huge push from its crime show ‘CID’ this week which has made it to the top 5 list. Colors and Zee TV have registered growth of 21 and 18 GRPs, respectively.
The top 5 programmes for Week 35 (August 28 – September 3) are ‘Sathiya’ (5.9 TVR), ‘KBC’ (4.8 TVR), ‘Balika Vadhu’ (4.4 TVR), ‘CID’ (4.0 TVR) and ‘Pavitra Rishta’ (3.6 TVR).
Star Plushas maintained its leadership by holding its viewership in Week 36 of TAM 2011. The channel has recorded 300 GRPs this week (last week 299).
Riding on its successfully running shows ‘KBC’ and ‘Bade Achche Lagte Hain’,Sonyhas strengthened its position at No.2. The channel acquired the second spot in Week 34. Sony has added 16 GRPs this week, recording 258 GRPs (last week 242).
At No.3,Colorshas bounced back by adding maximum GRPs this week. The channel recorded 249 GRPs (last week 228 GRPs).
After losing heavily in the last couple of weeks,Zee TVhas finally seen some growth this week and taken its GRPs to 198 points (last week 180).
SAB TVlost 11 points during the week, recording 117 GRPs (last week 128).
India’s No.6 Hindi GECImagine TVrecorded 72 GRPs during the week (last week 75).
Star Onehas recorded 35 GRPs (last week 33) andSahara Onegarnered 35 GRPs (last week 31).
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