Press Release

Star channels launch on IPTV Swiss Operator – Sunrise

5 August 2012

Sunrise TV, the largest telecommunications company in Switzerland has announced the launch of the Star pack – the Indian entertainment pack including the premium flagship channels from the Star network – Star Plus, Star Gold and Vijay TV.

With this launch on 19thJuly, Sunrise TV subscribers can now watch India’s leading Tamil & Hindi entertainment & Bollywood channel with English subtitles that provide an innovative mix of drama, events, lifestyle shows, celebrity chat shows, religious & cookery shows, music & dance reality series and Bollywood blockbusters.

Yeshpal Sharma, Vice President Star UK & Europesaid “We are pleased with our partnership with Sunrise TV for the launch of Star channels in Switzerland. This reflects our commitment to bring the best of Asian television entertainment toour viewers in Europeand we look forward to a continued relationship with Sunrise.”

Sunrise TV users can subscribe to the Star Pack including Vijay TV, Star Plus, Star Goldat 20 CHF a month.

Source: Best Media Info

Show me everything from anytime

Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

UK ratings: Star Plus starts 2014 at top

Star Plus started the new year at pole position

Hindi GECs: A battle for eyeballs

Star Plus general manager Gaurav Banerjee says: “The story is urban and contemporary. This love story begins after a marriage gets over. It explores the theme of a second chance in love. With well-etched characters and a strong urban narrative, the show deals with day-to-day issues faced by modern couples. We are positive that our metro audiences will see a connect with Ishita and Raman, and follow their story.”

Imagine more
Id: 5990