~ A first of its kind initiative on Indian TV, Star Gold to premiere a movie every Saturday with ‘4 shanivaar, premiere 4’ starting 7th June 2014 @ 8 pm ~
Mumbai, 2nd June 2014: Star Gold, the Home of Bollywood Blockbusters, is set to re-create history this June! A first of its kind initiative on Indian television, viewers will be entertained with four back-to-back movie premieres with the launch of Star Gold’s– 4 shanivaar, premiere 4. The premieres include a mix of fun and inspirational movies such as Gang of Ghosts, O Teri, Game and Hawaa Hawaai, starting 7th June 2014 to 28th June 2014, every Saturday 8 pm.
Announcing the initiative, Hemal Jhaveri, Executive Vice President, Star Gold said “In today’s scenario, it has become essential for every channel to experiment with their programming and offer something distinct in terms of content. From our movie promos to content packaging, we have always attempted to offer a unique experience to our viewers and ‘4 shanivaar, premiere 4’ is another attempt to bring alive this philosophy.”
The movie fiesta will kick start with the premiere of Gang of Ghosts, a paranormal comedy film featuring Sharman Joshi, Anupam Kher and Mahi Gill, on 7th June 2014. The tempo will be further built with the premiere of O Teri, a youthful comedy film featuring Pulkit Samrat and Sarah-Jane Dias, on 14th June 2014. This will be followed by the premiere of Game, an action thriller film featuring Abhishek Bachchan and Kangna Ranaut, on 21st June 2014. And lastly, a perfect end to the fiesta with the premiere of the acclaimed film Hawaa Hawaai, featuring Saqib Saleem and Partho Gupte, on 28th June 2014
Early 2014, Star India network had announced its movie acquisitions for the year comprising of 18 highly anticipated Bollywood films. With its high profile movie acquisitions list for 2014 and maximum number of 100 crore Bollywood films being premiered on the channel, Star Gold can definitely be called the Home of Bollywood Premieres for all Hindi movie buffs.