Press Release

Star Gold invites everyone to “Dance for Prem”!

3 February 2016

 Dance, undoubtedly, is one of the purest way showcase your love for someone. Star Gold gives you a unique opportunity to #DanceForPrem and get a chance to be featured on the channel, the Home of Blockbusters, during the World Television Premiere of one of the most sought after films of recent times – Prem Ratan Dhan Payo.

To celebrate the first outing of this iconic film, that brought back superstar Salman Khan in the quintessential Prem avatar, on home screens, the channel has announced this unique initiative. To participate all viewers need to do is follow Star Gold India on Twitter/Instagram, make a dance video on the Prem Ratan Dhan Payo title track and upload it on Twitter or Instagram using the hashtag #DanceForPrem and tagging Star Gold India. The top 5 videos will be given the once-in-a-lifetime opportunity to be featured on Star Gold during the World Television Premiere giving them a chance to showcase their talent to the world.  Additionally, a mash up video with all the user generated entries will be created and put up on the channel’s social media pages. 20 lucky winners will win special Prem Ratan Dhan Payo merchandise as well, a memory that will stay with them forever.
Contest closes on 5th February, so send in your entries NOW!
And tune into Star Gold or Star Gold HD on the 14th of February at 1:00PM to watch the World Television Premiere of Prem Ratan Dhan Payo!
Show me everything from anytime

Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

Imagine more
Id: 7096