STAR Gold touches new heights with 'Singham'
STAR Gold will be making television history with the premiere of 2011's highest grosser 'Singham' on September 10 at 9 p.m., while the movie is still running to packed houses.
STAR Gold will be making television history with the premiere of 2011's highest grosser 'Singham' on September 10 at 9 p.m., while the movie is still running to packed houses.
Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."
Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”
Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”