Press Release

STAR Gold's new logo and avatar reflects India's, 'Karo Dil Ki Spirit'

11 September 2011

STAR Gold's new logo and avatar reflects India's, 'Karo Dil Ki Spirit'

Mumbai, September 11th, 2011: STAR Gold today unveiled its riveting new brand logo capturing the essence of the Indian viewers new ethos, 'Karo Dil Ki'.

The new logo was launched during the path breaking screening of Bollywood's biggest blockbuster film 'Singham' on September 10 during the World TV Premiere of the movie on Star Gold.

The logo unveil was simulcast acrossStar India's network channels -- STAR Plus, STAR One, STAR Utsav STAR World, STAR Movies, Pravah and Jalsha, via a unique network roadblock.

The 'Singham' screening will be followed by the screening of other current day blockbusters such as Zindagi Na Mile Dubara, Bodyguard, Rockstar, Ra One etc.

"'Karo Dil Ki' reflects the attitudes and aspirations of our viewers. As a brand we have always endeavored to give our viewers what they want to watch not just what we want them to watch. The TV premiere of 'Singham' on September is itself a landmark screening of this over Rs 100 crore grosser which is still running to packed houses." said Sanjay Gupta, COO, Star India.

The refreshed STAR Gold will boast of an exciting 6 movie schedule every day thereby becoming the only hindi movie channel showcasing 6 movies a day.

"Premieres on Movie channels are an occasion for the entire family to get together. We have made this a lot more special with the World TV premiere of Singham on STAR Gold, while its still running to packed houses in theatres across the country. With the new refreshed STAR Gold, the attempt is to establish the channel as the single screen theatre in the viewer’s home. A one stop destination for the biggest stars and the biggest blockbusters of Bollywood”

The prime destinations of Blockbusters@9 and the evening movie ‘Badi Picture’ besides movies played across time bands will make STAR Gold a one stop shop for the boldest, biggest and latest cinema blockbusters.

About Star India

STAR India, the leading media and entertainment company in India, has the highest reach among the country’s broadcasters, beaming to over 140 million people every week across India and over 65 countries across the globe. Its portfolio includes 33 channels in eight languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports.

STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping.

STAR India is a fully owned subsidiary of News Corporation www.newscorp.com

For further information please contact:-

In Delhi:                                                                                                                     

Parul Sharma                                                                 Mamta Dhingra

Assistant Vice President, STAR India Pvt. Ltd.         Manger, STAR India Pvt. Ltd.

parul.sharma@startv.commamta.dhingra@startv.com

9811988996                                                                  9818000668

In Mumbai:

Amita Chhatriya                                                            Tania Sikand

Asst Manager, STAR India Pvt. Ltd.                            Executive, STAR India Pvt. Ltd.

amita.chhatriya@startv.com                                      tania.sikand@startv.com

9821380517                                                                   9820103858

HANMER MS&L (In Mumbai)

Tanisha Chauhan

tanisha.chauhan@hanmermsl.com

9619015831

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