Startv.com to narrate Star India’s incredible stories of change and elicit bold new ideas
Star India, one of the nation’s leading media conglomerates, has been on a mission to not just entertain India, but also bring about social change through its thought-provoking programming. From innovating entertainment, promoting gender equality, creating a multi-sport culture to shaping the digital landscape, Star has been tireless in its journey to bring alive its mission of ‘Inspiring a Billion Imaginations’. To take this journey forward, Star India has revealed a brand new vehicle – its interactive website, startv.com
An inspiring storytelling platform, the new website adds a fresh dimension, Imagine more… to Star India’s empowering vision. This mobile-first, immersive and engaging storytelling platform is an expression of how Star India is championing change through the power of media. Star India has partnered DesignStudio, a global brand agency, to distill its Chairman & CEO Uday Shankar’s vision of “enabling, empowering and stimulating everyone to find his or her own answers; answers shaped by their own imagination.” The idea influences the website’s search filters, structure, content and photography - every aspect of the digital experience was created to make people Imagine more… Engaging user experience, interactive content, rich vivid stories and an open-to-all ‘Pitch Your Idea’ initiative, form some of the pillars of startv.com
To bring Star India’s stories to life, DesignStudio travelled to India for a photoshoot that spanned the country. It went behind the scenes and beyond the shows to capture the impact of Star India's work in everything from transforming the village game of Kabaddi into an elite sporting league, to its social initiatives tackling violence against women.
Gayatri Yadav, President, Consumer Strategy and Innovation, Star India, said, “At Star, our mission has been to ‘Inspire a Billion Imaginations’ and the website brings this mission to life. It seeks to inspire and instigate each and every individual to unlock their potential of limitless possibilities. Imagine more… articulates how we take this mission forward and creates a powerful new storytelling address. This is a new home for Star’s incredible stories of change, inspiration, and bold ideas.”
James Hurst, Executive Creative Director, DesignStudio, said, “Our role is often to sift for the magic. Star is very unusual, there is magic everywhere! It has been (and continues to be) an absolutely inspiring rollercoaster getting to understand the breadth and depth of their impact on society and their hopes and ambitions for such an exciting and extraordinary future. We are thrilled with the work so far, and can’t wait for what happens next.”
