Mumbai, April 18, 2011 : Star India Pvt Ltd, India's No. 1, television network, today sparked off a high-definition revolution by offering five of India's most loved channels in HD. On this occasion Star also unveiled its new corporate logo- Hot Star. Star Plus, Star Movies, Star Gold, Star World and Nat Geo, will now be also available in Asli HD. Also, this is the first time in popular entertainment, that a mass general entertainment channel like Star Plus, is going HD in India. This evolutionary move will enable India's burgeoning entertainment industry to rapidly embrace distinctive global technology standards. It will also push almost, half of popular TV entertainment category towards HD, Star TV is the only network which offers Asli HD content that is shot in HD, recorded and edited in HD and mixed for 5.1 Dolby surround sound. It involves significant efforts by trained personnel using cutting edge technology and expertise through the entire content and production chain. Asli HD channels will bear the mark of HD on their respective channel logos. To enjoy the Asli HD experience, viewers will need a HD television set and subscribe to Star's Asli HD channels on DTH platforms such as Tata Sky + HD. With this set up, viewers can enjoy an exhilarating and unadulterated HD experience. To mark its two decades of creative leadership in India, Star presented its new corporate logo-the Hot Star, which symbolizes, the zeal to continuously innovate, create and invent for the 21st century India. "The launch of Asli HD today is a testimony to our commitment to offer our viewers world class media experience. With Star's massively popular entertainment channels turning HD, a high definition revolution is set to kick start in India. This is just a glimpse of a slew of exciting initiatives, we will roll out in coming months," Star India CEO, Mr. Uday Shankar said. Mr. Shankar also added: "Our new corporate logo reflects the vigor and vitality of a new India, that Star has been privileged to grow with. We see this as a source of energy for the entire company, to continue to fire up for the opportunities and challenges in serving and inspiring our viewers." Star India has defined India's broadcast entertainment industry for two decades with its unparalleled reach and unrivaled leadership position. Today Star India, is a sprawling media conglomerate, with a number of widely admired properties that transcends the barriers of language and culture and enlivens the lives of millions of Indians every hour of the day. STAR India STAR India, the leading media and Entertainment Company, has the highest reach among the country's broadcasters, beaming to over 400 million people every week across India and over 58 countries across the globe. Its portfolio includes 33 channels in seven languages spanning the household brands STAR Plus, STAR One, STAR Gold, Channel [V], STAR Jalsha, STAR Pravah, STAR World, STAR Movies, STAR Utsav; along with the joint venture channels Asianet, Asianet Plus, STAR Vijay, Suvarna, STAR News, ESPN and STAR Sports. STAR India also manages a portfolio of business ventures including DTH operator Tata Sky; cable system Hathway, channel distributor STAR Den, news channel operator MCCS, the film production and distribution business Fox STAR Studios India and STAR CJ Home Shopping. STAR India is a fully owned subsidiary of News Corporation www.newscorp.comNews Corp News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) had total assets as of December 31, 2010 of approximately US$57 billion and total annual revenues of approximately US$33 billion. News Corporation is a diversified global media company with operations in six industry segments: cable network programming; filmed entertainment; television; direct broadcast satellite television; publishing; and other. The activities of News Corporation are conducted principally in the United States, Continental Europe, the United Kingdom, Australia, Asia and Latin America.For Business information, please contact :
Parul Sharma
Assistant Vice President
Corporate Affairs
STAR India Pvt Ltd
+91 9811988996
Vishesh Verma
Senior Manager
Marketing & Communication
STAR India Pvt Ltd
+ 91 9819333317
