Press Release

Star India's 'Mauka' mania inspires creative videos

23 March 2015

India qualified to the semi-finals of ICC Cricket World Cup 2015 in sublime fashion. In the semi-final, India will face host nation Australia and pundits predict an evenly poised match.

The voyage of team India in this edition of ICC Cricket World Cup was well complimented by Star India’s creative innovation ‘Mauka’ and as India readies itself for the important bout against the Kangaroos, Indiantelevision.com lists various ‘Mauka’ moments that brought smile to thousands of faces. As is the trend nowadays, after every India match Star launches a ‘Mauka’ video, the world also partakes in the Mauka Mania and creates a piece of its own. We take this opportunity to scan through the non Star India ‘Mauka’ videos made during the course of the tournament.
Take a look:
Bangladesh indeed is flying high as they stunned England to secure their berth in the quarter finals of ICC World Cup 2015. But their opponent in the quarter final was none other than the defending champions: India, who is so far undisputed in the tournament. The video features a giant monster decimating representatives of nations, which Bangladesh has defeated so far in the championship while the Indian astronaut hides himself to escape the demolition. The humorous piece with Rise of Tigers slogan depicts Bangladesh’s emergence in the tournament.
This video shows an India supporter witnessing disappointing moments during the India VS Bangladesh match in 2007 World Cup with crackers in his hand, which India had lost.
TVF Replies to all Mauka Mauka Ads #SabkePhodenge The renowned comedy presenter “The Viral Fever” came up with its version of the ‘Mauka’ video. The video was launched before India Vs West Indies match. It depicts India’s formidable performance and claims “Is Baar Sab Ki Phodenge,” which implies that in this World Cup, team India will spoil every opponent’s celebration.
This video from ITV 2.0 Productions goes beneath the boughs to depict a different scenario. It showcases circumstances where India lost all of its group matches and the opponents are participating in a joint celebration. But unfortunately for them the celebration turns out to be a flop show because the crackers were too bad to burst, and while they anxiously try to find what is wrong with the fireworks, they discover they are a low quality China made products. In the next scene, the video shows PM Narendra Modi cracking a deal with his Chinese counterpart. The moral of the video is that while the entire world planned and plotted against India, India refuses to hold back and keeps prospering.
The same group came up with another one of a kind, all girl ‘Mauka’ piece, right before the India Vs Bangladesh match. The video shows how every team that has qualified for the quarter finals is pampering Bangladesh. The moral of the video is that if Bangladesh knocks India out of the tournament, then other teams will escape the demolition India has been offering so far to opponents.
Source: Indiantelevision.com 
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