Press Release

Star Movies and Universal Pictures International come together to bring the First look of Fast and Furious 7 to the Indian Fans

3 November 2014

Mumbai, 3rd November, 2014:Star Movies and Universal Pictures International -India gave fans a sneak peek into the latest sequel of the Fast & Furious franchise, Fast & Furious 7, by airing its first look on Sunday, 2nd November! In a first-of-its-kind experience, fans in India watched the trailer of the movie along with the rest of the world.

Thirteen years ago, Universal Pictures released the action film set within the underground street-racing subculture of East Los Angeles called The Fast and the Furious.  Six films later, the franchise has grown into a global sensation, garnering more than $2.3 billion in worldwide box-office receipts and setting a record as Universal’s highest grossing franchise in history. 

The key to the Fast & Furious success lies with the fans themselves. For fans in India who were awaiting the 7th edition of one of the most iconic movie franchises in the world, Star Movies together with Universal Pictures launched the trailer of Fast & Furious 7. The film will be releasing in cinemas on 3rd April 2015.

In less than 24 hours, the video garnered 1 lac views and over 9 million impressions!

The first look of Fast & Furious 7 awaits fans at https://www.youtube.com/watch?v=UvKV6j1VGU8andhttps://www.facebook.com/video.php?v=10150446412769964&set=vb.73166874963&type=2&theater

Follow us on twitter.com/starmoviesindia or facebook.com/starmoviesindia to catch more action as it unfolds.

The road to Furious 7 starts here.

Show me everything from anytime

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Imagine more
Id: 6468