Press Release

Star Movies to premiere ‘Kick-Ass 2’

9 March 2015

Star Movies has a treat in store for its viewers this March. The channel will be premiering Kick-Ass 2 on 8 March at 1 and 9 pm.  The British-American superhero action comedy film is based on the comic book of the same name and Hit-Girl, both by Mark Millar and John Romita, Jr. and is the sequel to the 2010 film Kick-Ass. The film focuses on real life people who have made it their life’s mission to rid the world of crime. The costumed high-school hero Kick-Ass joins with a group of normal citizens who have been inspired to fight crime. Meanwhile, the Red Mist plots an act of revenge that will affect everyone.

Source: Indiantelevision.com

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Content acquisition a double-edged sword for English GECs

Kevin Vaz, Business Head, Star World which also has channels like, FX and Star World Premiere HD said, “Our audience has the maximum skewness towards drama, hence we are keen to acquire shows in that category. We acquired 26 news shows in September 2013. When we chose shows, the audience profile matters a lot. Our core audience would be up-market English speaking people who like global content.”

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