Press Release

Star Plus back to No.1, Zee No.3

8 November 2013

?Last week Zee TV dislodged Star Plus and became No.1 owing to Chennai Express' TVT. But the latter is back and this week, Colors has zoomed up to No.2, pushing Zee to the third position.

Yeh Jawaani Hai Deewani aired on TV The Ranbir-Deepika starrer that was aired on October 27 got a good 6,995 TVT. But given the film's success at the box office, there were hopes that the film would generate higher ratings.

ChannelsGVT (This Week-Last Week)

Plus 4,86,066 4,92,849

Colors 4,63,778 4,23,584

Zee TV 4,34,987 5,05,442

SAB TV 3,37,099 3,31,674

Life OK 3,23,897 3,34,635

Sony TV 2,99,964 2,81,638

Sahara One 31,647 36,323

Top 10 fiction shows

Rank Serial Channel TVT

1 Diya Aur Baati ... Star Plus 10155

2 Jodha Akbar zee tv 8,101 Zee TV 8, 101

3 Taarak Mehta... SAB TV 7,637

4 Pyaar Ka Dard Star Plus 7,752

5 Saathiya Star Plus 7,509

6 Balika Vadhu Colors 7,080

7 Yeh Rishta... Star Plus 6,986

8 Qubool Hai Zee TV 5,625

9 Sasural Simar Ka COLORS 5,214

10 Saraswatichandra Star Plus 5,111

Non-Fiction shows

Rank Shows Channel TVT

1 Comedy Nights With Kapil Colors 6631

2 Dance India Dance ZEE TV 5186

3 Bigg Boss 7 Colors 5024

4 KBC 7 Sony TV 2436

5 The Bachelorette Life OK 2073

6 Waah Waah... SAB TV 1465

7 Jr. Masterchef Star Plus 1457 star plus 1457

8 Kitchen Ke Khiladi Sony TV 694

These ratings for Week 44 (2013) are based on industry sources. 

Television Rating Point (TRP) is now called Television Viewership In Thousands (TVT). Likewise, Gross Rating Point (GRP) has become Gross Viewership In Thousands (TVT).

Source: Timesofindia.indiatimes.com

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Star Plus to attempt reclaiming the weekend prime time with ‘Mad In India'

Star Plus - Marketing and content strategy Head, Nikhil Madhok said, “Comedy was on our mind since a long time. But we didn’t want to come up with anything just for the sake of it. We waited to come up with something that we believe in." Madhok who also wanted to make Sundays entertaining for the viewers, added, “The show was conceptualised after we decided to extend our weekend programming till Saturday. While our fiction shows are more women-oriented, we wanted to make Sundays family oriented.

Is the Media in trouble? Mumbai Press Club holds discussion on subject

Uday Shankar, Star India CEO said, “Just because the media has become capital-intensive, doesn’t mean that it has to compromise on your integrity. Every business has to have a value system, and the editor needs to be sensitive to that. Journalists need to wake up to the economic reality, and it can’t be denied. On the other hand, those who recognise that are willing to swing to the other extreme and do anything. That also is neither healthy nor sustainable.”

Channel V plans more events

Prem Kamath, channel head, Channel V, adds, "Participation has gone up by almost 100 per cent. We have had 500-600 participants earlier, this year we had about 1000 participants in each zonal."

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