Press Release

STAR Plus boosts Tweeple to ‘Tweet to Unlock’ the exclusive Satyamev Jayate Promo

11 September 2014

~Drums up excitement for the promos of the new season of Satyamev Jayate ~

Mumbai,11th September 2014: Satyamev Jayate, a show that has redefined the role of TV as a powerful change agent is all set to create another benchmark! 

STAR Plus has partnered with micro-blogging site Twitter to showcase the promo of the new season of the show with the exciting new ‘Tweet to Unlock’ activity.

For the first time in the world, fans of a TV show will flock together to release its promo through Twitter’s unique ‘Flock to Unlock’ tool. All the users have to do is click on the Tweet To Unlock Card hosted on Twitter and send out a tweet using #MumkinHai.

Once the “Tweet To Unlock” meter reaches 100%, the promo will be released on Twitter and will be sent out to all the people who flocked to unlock it. This will be the first time that fans will be able to release a show promo into the digital world showing their passion and excitement for the show. 

Commenting on this pioneering activity, Gayatri Yadav EVP, Marketing and Communications, STAR India said, “Satyamev Jayate has become a people’s brand, and digital has played a key role in this. The response the show has got for each of the seasons has been ground breaking. This is our way of engaging our digital audience and involving them in conversations for the show at the outset of breaking the campaign. We are happy to partner with Twitter for “Tweet To Unlock” and making this an exciting activity”.

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