Press Release

Star Plus celebrates the spirit of Mumbai’s dabbawalas

4 February 2015

Sanjeev Kapoor & Team MasterChef India served a delicious treat to Mumbai’s dabbawalas even as the celeb chef conferred the title of ‘Pyaar Ke Postmen’ on the dabbawalas.

In recognition of their services in delivering with precision freshly made food to customers across Mumbai, Star Plus recently under took a first-of-its-kind initiative for Mumbai’s dabbawalas.
Through this initiative, Sanjeev Kapoor and Team MasterChef India served a delicious treat to Mumbai’s dabbawalas as a token of their appreciation. Kapoor, who is also the judge of ‘MasterChef India-4’, conferred the title of ‘Pyaar Ke Postmen’ on the dabbawalas and redefined the role played by them in the food industry.
Admiring the dabbawalas, Kapoor said, “Dabbawalas are not just the carriers of food, but also do the task of spreading joy and smiles. They are the ones who add true value to the food we cook. These dabbawalas are the backbone of the population of Mumbai and may they continue to be for a lifetime. Star Plus and the MasterChef India team salute their undying spirit and hard-work.”
Reacting to this initiative, a dabbawala said, “We the dabbawalas are highly motivated because we believe that delivering food to Mumbaikars is like a service to God, similar to giving medicine to the sick.”
Season 4 of ‘MasterChef India’, which has been India’s biggest platform for amateur cooks and food magicians, began airing on Star Plus from January 26, 2015.
Source: Bestmediainfo.com
Related Article:
Show me everything from anytime

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Imagine more
Id: 6063