Press Release

Star Plus gears for ‘MasterChef India 4’

24 December 2014

 A necessity or a luxury, what we eat in our daily lives has turned around from something edible to 'delicacies' over the centuries.

Taking into consideration the seriousness of this knack of cooking experience worldwide, right from the most secluded house where the artist is the woman of the house to the delights from the chefs of the best hotels in the world, Star Plus has brought this art into every kitchen with the launch of MasterChef India. Just when you thought the culinary juggernaut that is MasterChef couldn’t serve anything tastier, it goes and plates up perfection. After the immense success of the first three seasons and Junior MasterChef, Star Plus is back yet again to embark on a culinary journey to find India’s next MasterChef. Come January 2015, viewers will witness a journey of looking for ordinary Indians who can cook extraordinary food. Being produced by Colosceum Media, the series is known to help the ordinary Indian change their destiny and fulfil their dreams through food. While the fourth season is back, it comes with a twist. A source close to the development reveals that this season promises to draw on the success of the past three seasons, delivering even more stunning challenges, contestants that one can relate to and judges that one just won’t let go of. It will be judged by the biggest food icon of the country - Sanjeev Kapoor, Chef Vikas Khanna and Chef Ranveer Brar. The format remains the same with top 12 contestants competing against each other to win the title of MasterChef India - Kitchen Ke Superstar. The only change that the season will undergo is that it goes ‘Vegetarian’. The same source further says that India has a rich heritage of vegetarian food which has not been celebrated so far. The current season will give chance to the vegetarian cooking enthusiasts who have not been able to participate in the last three seasons. Does that mean only vegetarians can participate? “No,” comes a quick reply from the same source. “Even non-vegetarians will get the opportunity to come and showcase their cooking skills in vegetarian food.” The audition phase has already been canned in 24 cities. It began from 16 October with Ranchi followed by several other cities like Udaipur, Dehradun, Rajkot, Bhopal etc with the last city being Mumbai on 16 November. After receiving entries of around a lakh from 24 cities, top 60 contestants have already been shortlisted and now the channel is making its way to find the top 12 cooking enthusiasts for the season. The shooting will begin from January 2015 first week at Filmcity, Mumbai. Though the time-slot and date is not yet finalised, the channel will continue to target it as a weekday property.
Source: Indinatelevision.com
Show me everything from anytime

Star India inks distribution deal with Etisalat to offer 17 channels in UAE

Star Group country head Middle East, Africa & Pakistan Sumantra (Sumo) Dutta said, “This is a landmark initiative in our quest to reach out and make the top watched and favourite Star channels available to the widest set of viewers.”

Star Pravah chalks out marketing strategy to promote new look

Star Pravah channel head Prem Kamath said, “We are looking to target a slightly more upscale audience. We have also altered the broadcast design by bringing in different visual grammar and stay away from the traditional way of storytelling.”

Star Sports sells title sponsorship of Asia Cup 2014 to Arise India

Nitin Kukreja, Head of Sports Business, Star India, said, “We are delighted to have Arise India as the title sponsor of Asia Cup 2014. The tournament is getting interesting traction from the advertising fraternity. We are focusing on monetising the on-air sales while we have partnered with Technology Frontiers to focus on Asia Cup 2014 Ground Sponsorship management.”

Imagine more
Id: 6670