Press Release

Star Plus gets into an exclusive association with Twitter India

8 November 2013

Keeping up with its legacy of introducing innovative digital initiatives, Star Plus has got into an exclusive association with Twitter India to introduce the Nach Baliye Twitter Mirror.

Twitter Mirror is a high engagement tool which has been used for some of the biggest global television events like the Academy Awards and the Grammys. Now, Nach Baliye becomes the first ever TV show for which the Twitter Mirror will be used.

The Nach Baliye Twitter Mirror is going to be a permanent installation on the sets of Nach Baliye, and will give all the celebrities of the show a chance to get clicked through the Twitter Mirror, and then automatically tweet that picture. The Nach Baliye Twitter Mirror will give fans a never seen before glimpse of all the candid moments between the real life celebrity couples, as well as of the judges on the show. Not only that, in order to make the entire experience seamless and complete, the celebrities will even be shown getting themselves clicked on the Nach Baliye Twitter Mirror during some of the episodes of the show ‘Nach Baliye – Parde Ke Peechey’.

Talking about this initiative, Nikhil Madhok, SVP Marketing & Programming Strategy, Star Plus said, “Over the last couple of years one has seen the emergence of the second screen as an important platform for television content. Star Plus realizes the great engagement possibilities this offers, and also understands how a differentiated offering for the second screen can help deepen bonds with our viewers. The Nach Baliye Twitter Mirror comes from this philosophy, and we are extremely happy to work with Twitter India to bring this great innovation for the first time for a television show.”

Rishi Jaitly, Head – India Market for Twitter says, "Twitter is the world's leading real-time information network where users follow, share and experience content that is live, public and conversational. In India, Twitter brings audiences closer to the people and organizations they care about, including television shows, stars and moments. We are pleased to see Star Plus embracing Twitter and the Twitter Mirror during Nach Baliye to engage and grow its audience in authentic ways."

Produced by Frames Productions, Nach Baliye 6 is hosted by Gautam Rode and Karan Wahi. It brings together 11 celebrity jodis in a season that is touted to be the boldest and edgiest ever.


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