Celebrating Valentine’s Day with a difference, Star Plus has initiated a special ‘I Thank You’ campaign this Valentine’s Day.
The campaign will be complemented with an on-air celebration ‘Muskurane Ki Wajah Tum Ho’ involving the stars of the channel.
The campaign gives Star Plus viewers the opportunity to thank their loved ones on Valentine’s Day. It was promoted on air and across digital platforms with four leading protagonists (Sandhya, Ishita, Nisha & Anjali) explaining the concept of ‘I Thank U’ on air and urging viewers to share their picture stories with Star Plus.
The select winners as well as the loved ones will be given a chance to meet and greet their favourite celebrities on 14 February 2015.
As an extension of the Valentine’s Day celebration, Star Plus will also be airing a special two-and-a-half-hour extravaganza of love with leading Star Plus couples on 15 February at 9 pm.
On digital, the buzz was kept alive through tweets of Star Plus celebrities of their #IThankU stories and urging fans to share the same. Exclusive vignettes of #IThankYou stories of key shows like ‘MasterChef India’ and ‘Tu Mera Hero’ were shared across all the digital platforms.
The Valentine’s Day special event will see Ishita–Raman of ‘Yeh Hai Mohabbatein’ playing hosts the V Day evening and performing to a medley of Bollywood numbers. The popular jodi of ‘Ek Veer Ki Ardaas…Veera’ Gunjan (Farnaz Shetty) and Ranvi (Shivin Narang) will perform to a romantic duet. Yuvraj (Sahil Mehta) will pay a tribute to Arijit Singh, while ‘Everest’ trio Anjali (Shamata Anchan), Akash (Rohan Gandotra) and Arjun (Sahil Salathia) will perform to the hits from ‘Aashiqui 2’.
Adding surprise to the evening will be performances from Bollywood’s Varun Dhawan and Jacqueline Fernandez.