Star Plus created a unique moment for its upcoming show TED Talks India : Nayi Soch by creating a virtual interactive session between mega-star & show host Shah Rukh Khan in Mumbai and Sundar Pichai, CEO, Google who teleported from California (Palo Alto) through Beam, a special robot to shoot for the show.
The show celebrates coming together of three powerful visionaries – Star Plus, TED and SRK - in an endeavour to share ideas that will inspire 'Nayi Soch' in society.
Uday Shankar has been vocal about the fact that sports (not only cricket) have tremendous potential as far as viewership is concerned.
Uday Shankar, Chief Executive Officer (CEO) of Star India will deliver address the gathering and speak about “How advertisers can get the best out of TV, despite inflation?”.
Life OK general manager Ajit Thakur said, “The 20th Annual Life OK Screen Awards were the channel’s first big-ticket Bollywood event and we are delighted with the response from our viewers not only in India but all over the world. With a clear intent to disrupt both – how an event is programmed and marketed, with Screen properties, we managed to reach out to more viewers than the biggest events and movies on television (in this year so far) – to be precise 74 million people.”
