Press Release

Star Plus’ ‘Tu Mera Hero’ biggest 2014 fiction launch with 7.3 TVM

6 January 2015

 Leading Hindi GEC Star Plus’ recently launched romantic comedy ‘Tu Mera Hero’ has become the biggest fiction launch of 2014 with a debut rating of 7.3 TVM (television viewership in millions).

Premiering on 22 December, the show ruled the 8-pm time slot with 7.3 TVM on the launch day itself. The show went on to beat the best launched show of 2014, rival Zee TV’s ‘Jamai Raja’, which was at No. 1 with 5.5 TVM on the launch day.
Replacing ‘Ek Hasina Thi’, which opened with 0.4 TVM, ‘Tu Mera Hero’ made it to the top 10 fiction list by the 50th week.
 A Star Plus spokesperson said, “The year 2014 has been very good for Star Plus. This year has been one of innovative new content from Star Plus with shows like ‘Everest’, ‘Airlines’, ‘Nisha Aur Uske Cousins’, ‘Ek Hasina Thi’ and ‘India’s Rawstar’. For most of the last few weeks we have also had the top 3 fiction shows with ‘Diya Aur Baati Hum’, ‘Ye Hai Mohabbatein’ and ‘Yeh Rishta Kya Kehlata Hai’. We are delighted to have closed the year on a strong note with ‘Tu Mera Hero’, which is another example of our strong content brought to life with exciting marketing. We are confident that we’ll continue to build on this in the New Year as well.”
In the last week of the year, the channel strengthened its content with the launch of the new romantic comedy. The launch promos of the show, featuring a lazy but charming new hero, created buzz right from Day 1 and culminated in the strong launch week numbers.
The show brings to light the lives of Titu, a lazy yet extremely humorous and charming guy, and Panchi, the love-struck heroine.
Star Plus also held the record for the best fiction launch for 2013 with ‘Mahabharat’, which is stated to be the best launch Hindi GECs had seen for over five years. The show’s marketing was widely acknowledged as among the most successful ever for a TV show.Source: Televisionpost.com 
Show me everything from anytime

VIVO Pro Kabaddi Season 5 Sets INR 8 Crores in Prize Monies

The stakes for VIVO Pro Kabaddi Season 5 got even higher, with announcement of a consolidated sum of INR 8 crores as the coveted prize money for the season.

STAR SUVARNA HD LAUNCH

Star Suvarna brings the premium offering of its High Definition Channel; takes a big leap in the competition

Jai Kali Kolkattawali launches on Star Jalsha

This is a story of Abhaya, a docile homemaker from a traditional Bengali family, an icon who will rise to be an inspiration to women in Bengal.

Star India MD Sanjay Gupta addresses a keynote at CII Scorecard 2017

Sport in India is on the move today, but it needs to be a movement

1 2 3
415
Imagine more
Id: 5656