Leading Hindi GEC Star Plus’ recently launched romantic comedy ‘Tu Mera Hero’ has become the biggest fiction launch of 2014 with a debut rating of 7.3 TVM (television viewership in millions).
Leading Hindi GEC Star Plus’ recently launched romantic comedy ‘Tu Mera Hero’ has become the biggest fiction launch of 2014 with a debut rating of 7.3 TVM (television viewership in millions).
Star India has bagged the broadcasts rights from International Hockey Federation (FIH) in an eight-year deal.
Kevin Vaz, Head – English channels, Star India said, “Indian audiences have continually expressed a preference for action movies. Star Movies Action was conceptualized and launched with this as a driving factor. We have scheduled some of the biggest action premieres of 2013and which is just a preview to the 2014 line-up.”
Ajit Thakur, Channel Head – Life OK said, “Partnering with a prestigious brand like Screen has been a big move for the channel and the 20th Annual Life OK Screen Awards is an important step for us. ”