~ Launched on 22nd December 2014, the show ruled the 8PM time slot on launch day ~
The numbers have spoken! STAR Plus, India’s leading Hindi General Entertainment channel, in the week 51’14 retained its numero-uno position with a soaring. This month, the channel strengthened its content portfolio with the launch of a light hearted series Tu Mera Hero.
Tu Mera Hero, which premiered on 22nd December 2014 at the 8PM time slot, opened at a staggering 7.3 TVM with an average reach of 18 m. In fact, Tu Mera Hero, a show that was launched a purpose of breaking the stereotype attached to any male protagonist on Indian Television, has recorded the highest opening of 2014 and ruled the 8PM time slot on launch day with encouraging numbers, thus showcasing that the Indian audience is accepting content that is young, vibrant and differentiated. The show also contributed to the channel’s growth with a weekly average on 5.8 TVM and reach of 14 m.
Commenting on this, Sanjay Gupta, COO, Star India said, “The year 2014 has been phenomenal for STAR Plus. Having launched a myriad of differentiated shows this year, the opening of Tu Mera Hero has been extremely encouraging. We are glad that we have been able to challenge the persona that accompanies any male protagonist. It is quite an achievement, that we were able to garner the highest opening of 2014. We have closed the previous year on a good note and hope to continue this trend in the New Year as well!”
STAR Plus has been on the forefront of providing quality entertainment and has, over the years, built a strong equity with the Indian audience. The channel has constantly tried to innovate and present content that has stuck a chord with the audiences. Over time, STAR Plus has successfully challenged the industry status quo with its unique programming line up.
