Press Release

STAR Plus Veera campaign encourages first time voters to make a difference

3 February 2014

We all know that we cross a major landmark in life when we turn 18 years old. You are bestowed upon with many privileges – you get a license to drive, can rightfully enter a disco and even choose your life partner! But what about the fundamental privilege of the right to VOTE? How many of us exercise this?

A government by the people, for the people just can’t work without its people. With the thought of mobilizing the youth and taking its’ Nayi Soch agenda forward, STAR PLUS has introduced an initiative to encourage first time voters to register for the upcoming General Elections. Led by its popular face & youth icon – Veera. The campaign will see a series of public service messages, prompting young viewers to register, vote and make a difference. "In India, the number of potential first time voters during this election, is estimated at a massive 12 crores. In light of this, we at Star Plus, wanted to spread awareness about voting rights amongst first time voters and mobilize the youth. We want to encourage them to exercise their vote and contribute to the country’s progress. However a lot of them are still not aware the registration is an important prerequisite to voting. This first phase of our campaign aims to address that, “said Nikhil Madhok, Senior Vice-President Marketing & Content Strategy, Star Plus.

Veera is one of the most influential young protagonists on television currently, as her progressive outlook to life is inspiring young viewers all over the country. “Voting is a very important right of every citizen of India, and we must all exercise our right. The youth of this country are the ones who are the most impacted by decisions taken by the government. So it becomes important that they play a key role in the election process, to provide a better future for themselves and their country,” says Veera.


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