Press Release

26 February 2018

VIVO IPL India’s biggest sporting event has entertained the nation like no other sporting platform for the past decade. This year is extra special as Star India re-imagines how the country will experience the VIVO IPL 2018 by putting fans at the heart of the experience and leveraging the power of localization and technology. Adding to the excitement of cricket, Star India today announced the Star Re.Imagine Awards, an award that will recognize creativity and innovation in the use of integrated media in advertising campaigns aired during the VIVO IPL 2018 on Star Sports & Hotstar.

Every creative broadcast on Star Sports and streamed on Hotstar during the VIVO IPL 2018 will automatically be eligible for the Star Re.Imagine Awards. A high powered jury including the likes of advertising legend Sir John Hegarty, one of the world’s most celebrated creative directors Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, digital evangelist Rahul Welde and adman V Sunil will deliberate on the winners on May 26th, and select two campaigns that they believe have excelled in terms of creativity & leveraging the platform. The awards will not only celebrate creativity but also recognize and appreciate teamwork. Two winning teams of 24 members each will be hosted for a premier global sporting event.

Gayatri Yadav, Head Consumer Strategy & Innovation, Star India, notes, “VIVO IPL 2018, is poised to be one of the biggest sporting events ever and is the most powerful platform to connect with consumers and build brands. Star Re.imagine Awards is a first of its kind initiative that will celebrate and recognize creativity & the integrated use of media on this the largest stage of any campaign. We are very excited to bring together a bespoke independent jury of some of the most eminent names across marketing, media and storytelling to celebrate two campaigns aired during this VIVO IPL 2018 on Star Sports network & Hotstar which push the boundaries of creativity. Recognising that great campaigns are powered by great teamwork the award will celebrate members of the integrated team across marketing, creative and media, who will be hosted for a premier global sporting event.  We hope to make Star Re.imagine Awards the space where new legends will be born!"

Partnering with Star India in this initiative are SidewaysKyoorius and audit partner PWC.  

Let’s celebrate excellence in creativity and integrated use of media! 

Star Re.imagines VIVO IPL 2018- While IPL has grown each year since its inception, 2018 promises to be an infection point in its history, as Star India re.imagines the VIVO IPL 2018 making it deeply local with technology at the heart of the experience.

For the first time, Vivo IPL 2018 proposes to connect with many Indians in their relevant language - six different languages, Hindi, English, Tamil, Telugu, Kannada, and Bengali. By leveraging the combined reach of digital and television the tournament will be broadcast, for the first time ever, on multiple TV channels and live streamed on Hotstar with an aim to reach out to 700 million fans across tv and digital in India. This will be one of the first few leagues in the world which proposes to use virtual reality and to bring live action from the stadium to fan homes. This immersive VR experience would make it possible for fans to come closer to the high-octane matches from the comfort of their homes. Along with dedicated language feeds, the network also proposes to have a Super Fan Feed available across cable, DTH and on Hotstar. This will be a curated feed for the intense fans who want more than just to watch the game. It may also include features like multiple camera angle options while viewing and data layers about the teams and players during the telecast.

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