It’s been almost a week since the beginning of the ICC World Cup 2015, and if industry buzz is to be believed, the series is expected to surpass its predecessor, the 2011 edition, in terms of advertising revenue. According to market reports, the World Cup and the IPL are expected to fetch approximately Rs 2,200 crore in terms of advertising revenue. The World Cup itself is expected to churn out close to Rs 1,200 crore, in comparison to the Rs 700 crore that was earned by the industry in the previous edition of the mega-event.