Press Release

Star Sports and KidZania collaborate to empower kids

26 May 2014

Star Sports and KidZania have collaborated and co-created a unique platform for kids that will help nurture children's self-confidence through exposure to a real-life TV show experience. The Star India Studio activity at KidZania Mumbai simulates a working television production facility allowing kids to role-play and understand various nuances of television broadcast, providing them with a remarkable opportunity to truly understand how life is on the ‘other side of the TV screen’ and showcase their abilities.  The activity is in tandem with KidZania’s unique proposition of edutainment – learning through role-play and real-life experiences.As a part of this initiative, kids visiting KidZania were encouraged to audition and five children were selected to be part of an expert panel siscussion on the Star Power special segment hosted by Manish Batavia. The show was recorded at the Star India TV Studio establishment at KidZania Mumbai and is scheduled to air on 25 May 2014 in English on Star Sports 1 & Star Sports HD1 and in Hindi on Star Sports 3.The innovative content package from Star will see kids offer their fresh perspective on the most followed sport in India - cricket as well as provide a light and entertaining segment for viewers of the show ‘Star Power’. “We, at Star, are always on a look-out for innovative content opportunities to provide our viewers with sports broadcast experience like never before. To achieve this objective, we are delighted to have partnered with KidZania to create a special segment for kids on STAR Power,” said Star India sports business head Nitin Kukreja.He further added “It will be refreshing to hear kids give their innocent perspective on the game of cricket for a change and hopefully this segment will inspire budding anchors to come forward and express themselves.”Commenting on this partnership, KidZania India chief marketing officer Viraj Jit Singh, said “KidZania is all about, empowering, inspiring and educating children through real-life ROLE-PLAY experiences and we look at partnering brands that help bring realism and authenticity to our activities.  This exceptional opportunity with Star has helped further build our promise of “real experiences”. It’s allowed kids to build self-confidence and encouraged creativity as they transferred their experiential learning from the activities at the Star TV Studio at KidZania to a real life TV Show.”

Source: Indiantelevision.com

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